Latest Color-Logic Case Study Details Successes at GAM--Graphics And Marketing

West Chester, Ohio, USA; August 2020— The latest Color-Logic case study--detailing what has made GAM--Graphics And Marketing of Sterling, Virginia, successful--shows how a smaller printer grew business by adhering to a number of rules. The case study is available by request from the company and may be downloaded from the Color-Logic website, www.color-logic.com. In the case study, GAM President Nathaniel Grant describes how he was an early adopter of digital printing and how his partnerships with Ricoh and Color-Logic provide customers with embellishment techniques not generally available.

Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: "Nathaniel Grant knows the value of providing customers with quick turnaround and vigorously using samples that demonstrate what he has to offer. He has made Color-Logic a basic part of his pitch to prospects and has benefitted greatly from showing them what can be done before they realize how much it could help their marketing campaigns."

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Color-Logic Broadens GAM Certification to Include Wide Format Printers

West Chester, Ohio, USA; August 2020— GAM--Graphics And Marketing, based in Sterling Virginia--now offers the Color-Logic process on its wide format printers--a Ricoh 5160 Latex and an EFI VUTEk 16H--in addition to the Ricoh Pro C7200X series cut sheet presses that were among the first certified by Color-Logic. Commenting on the event, Color-Logic Director of Sales and Marketing Mark Geeves said: "Like many printers, GAM assists their clients with campaign solutions, and large format output is an important and growing market. With the new certifications, GAM is able to extend their offerings beyond direct mail, business cards, sales literature, counter signs, and covers, to now include large format solutions using Color-Logic metallic special effects. With the new capability, GAM now offers metallics on banners, signage, trade show graphics, point-of-purchase materials, and labels. GAM clients can now stand out from their competition in exciting new ways."

GAM President Nathaniel Grant, also discussing the certification, observed: "Color-Logic shortens dramatically the time required to prepare metallic files--a particularly important feature for GAM, where we specialize in short runs and quick turnarounds. With metallics now available on all production formats, we can provide beautiful. Clients never cease to be amazed at the speed with which we can execute metallic files."

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Color-Logic Certifies Ricoh Pro 7200 Series at Virginia Printer GAM

West Chester, Ohio, USA; April 2019—GAM (Graphics and Marketing)--a full service design, print, and communication company in Northern Virginia--is the first certified Color-Logic printer in North America using a Ricoh Pro 7200 Series printer. Discussing the printer certification, Color-Logic Director of Sales and Marketing Mark Geeves said: "The samples submitted by GAM were spot on and correctly created all Color-Logic decorative effects. GAM purchased the Color-Logic Premium Plus License, which makes the Color-Logic Design Suite and FX-Viewer available not only to the GAM internal design team, but to as many as ten GAM clients. As a result, GAM can sell the Color-Logic process into ad agencies and design firms with their own captive design teams. GAM clearly understands the value of marketing the Color-Logic process, and agrees with the Color-Logic philosophy that All Print Starts With Design."

Richard Ainge, Color-logic CTO, also commented::"The Color-Logic certification program for printers resulted from the requests of agencies, brands, and design firms wanting to add Color-Logic embellishments and metallic colors to their clients' portfolios, but wanting also to ensure that licensed Color-Logic printers know how to correctly produce Color-Logic files. Nathaniel Grant, GAM President, immediately understood the value Color-Logic certification would bring to the GAM organization and their marketing efforts "

Further discussing the certification, Geeves continued: "GAM purchased the Color-Logic license from Ricoh Americas, which recently become a Color-Logic dealer and is teaching Ricoh clients how to add embellishments using Color-Logic. Ricoh Americas benefits directly since GAM Printers is a key supplier of Ricoh fifth color marketing materials"

Color-Logic
develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, call +1-513-258-0047.

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