Color-Logic Broadens GAM Certification to Include Wide Format Printers

West Chester, Ohio, USA; August 2020— GAM--Graphics And Marketing, based in Sterling Virginia--now offers the Color-Logic process on its wide format printers--a Ricoh 5160 Latex and an EFI VUTEk 16H--in addition to the Ricoh Pro C7200X series cut sheet presses that were among the first certified by Color-Logic. Commenting on the event, Color-Logic Director of Sales and Marketing Mark Geeves said: "Like many printers, GAM assists their clients with campaign solutions, and large format output is an important and growing market. With the new certifications, GAM is able to extend their offerings beyond direct mail, business cards, sales literature, counter signs, and covers, to now include large format solutions using Color-Logic metallic special effects. With the new capability, GAM now offers metallics on banners, signage, trade show graphics, point-of-purchase materials, and labels. GAM clients can now stand out from their competition in exciting new ways."

GAM President Nathaniel Grant, also discussing the certification, observed: "Color-Logic shortens dramatically the time required to prepare metallic files--a particularly important feature for GAM, where we specialize in short runs and quick turnarounds. With metallics now available on all production formats, we can provide beautiful. Clients never cease to be amazed at the speed with which we can execute metallic files."

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Color-Logic Certifies HP Latex R2000 Printer

West Chester, Ohio, USA; March 2019—Color-Logic has certified the HP Latex R2000 Printer with white ink. Discussing the printer certification, Color-Logic Director of Sales and Marketing Mark Geeves said: "The versatility of the HP Latex engine with white ink on a metallic substrate, in combination with the Color-Logic color communication system and design tools for embellishment, is a game changer for printers. Prints from the HP Latex engine are incredible and open up vast new markets and applications for Color-Logic software in point-of-purchase and signage markets. The test form file on metallic stock submitted for certification provided an extensive metallic color gamut. Moreover, the white ink, in conjunction with the Color-Logic Design Suite, properly displayed all Color-Logic decorative effects and embellishments."

Color-Logic Chief Technology Officer Richard Ainge also commented on the certification: "In today's ultracompetitive print market, time-to-market is critical, and Color-Logic tools can accelerate prepress throughput incredibly. Using Color-Logic, graphic designers no longer need to manually create white ink masks and can confidently create metallic special effects that previously required countless hours and seemingly endless trial and error. And with the Color-Logic FX-Viewer, designers no longer need valuable press time to verify their work before going to production."

Color-Logic
develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, call +1-513-258-0047.

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