Case Study

Latest Color-Logic Case Study Shows Importance of Metallics to Bass Printing

West Chester, Ohio, USA; January 2020—The latest Color-Logic case study--detailing the importance of metallics to Bass Printing of Fort Worth, Texas--shows how a retiree from Proctor & Gamble uses his branding and consumer packaging experience to leverage his commercial printing business. The case study is available by request from the company and may be downloaded from the Color-Logic website, www.color-logic.com. In the case study, Bass Printing owners Alrick and Paula Warner describe their deployment of Color-Logic software in their marketing efforts.

Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: "Al Warner valued Color-Logic when he worked at P&G--one of the largest brands in the world. Then, at Bass Printing--where he and Paula had invested after retiring--he knew Color-Logic software would differentiate their business as well as their customers' printed products."

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Latest Color-Logic Case Study Shows How Wallace Carlson Makes a Difference

West Chester, Ohio, USA; October 2019—The latest Color-Logic case study--detailing how Wallace Carlson Printing of Minnetonka, Minnesota, relies on the Color-Logic Process Metallic Color System software to diversify its business--is available by request from the company and may be downloaded from the Color-Logic website. In the case study, Wallace Carlson COO Charlie Cox describes the use of his prize-winning Color-Logic swatch book in their marketing efforts.

Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: "Wallace Carlson is an excellent example of how Color-Logic benefits printers, particularly those desiring to differentiate themselves from their competition. By incorporating Color-Logic into their product offerings, Wallace Carlson provides agencies and graphic designers with a reliable and predictable means of quickly creating metallic embellishments."

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