Color-Logic to Focus on Brand Empowerment at Printing United 2019 in Dallas

West Chester, Ohio, USA; October 2019—At Printing United 2019, October 23-25 in Dallas, Texas, the Color-Logic display in booth 10564 will focus on brand empowerment. Discussing the event, Color-Logic Director of Sales and Marketing Mark Geeves commented: "In today's competitive marketplace, brands seek to partner with solution providers that can address all their printing needs for their marketing campaigns. More important, brands seek partners that can make them stand out from their competition, get their products to market faster, and do so economically. The Color-Logic Process Metallic Color System directly addresses all of these brand requirements and is compatible with any printing device using silver ink or toner and CMYK on conventional substrate, or any printing device using white ink or toner with CMYK and can print on reflective substrate. Visitors to the Color-Logic stand will see samples printed using digital, offset, inkjet, flexography, gravure, and screen processes."

Geeves continued: "Color-Logic recognizes that
All Print Starts with Design, and licensed Color-Logic printers offer brands a competitive edge to help them stand out and get to market faster. In the ten years since Color-Logic was introduced, the Color-Logic system has grown with printers as the industry expanded with new processes and printing equipment. Licensed Color-Logic printers now offer their services in 55 countries around the world, and Color-Logic is supported by every major manufacturer of both conventional and digital printing devices worldwide that offer silver ink or toner, or white ink or toner. At booth 10564 at Printing United 2019, brands and their allied printers and advertising agencies can see what is really possible in print decoration on virtually any printing press or digital printer."

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Latest Color-Logic Case Study Shows How Wallace Carlson Makes a Difference

West Chester, Ohio, USA; October 2019—The latest Color-Logic case study--detailing how Wallace Carlson Printing of Minnetonka, Minnesota, relies on the Color-Logic Process Metallic Color System software to diversify its business--is available by request from the company and may be downloaded from the Color-Logic website. In the case study, Wallace Carlson COO Charlie Cox describes the use of his prize-winning Color-Logic swatch book in their marketing efforts.

Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: "Wallace Carlson is an excellent example of how Color-Logic benefits printers, particularly those desiring to differentiate themselves from their competition. By incorporating Color-Logic into their product offerings, Wallace Carlson provides agencies and graphic designers with a reliable and predictable means of quickly creating metallic embellishments."

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Color-Logic Certifies One Step – Offset and Digital Printer is First Color-Logic Printer in Iowa

West Chester, Ohio, USA; October 2019—Color-Logic has certified One Step--an offset and digital printer in Davenport, Iowa--as the first Color-Logic printer in the state. Speaking about the certification, Color-Logic Co-Founder and Director of Sales and Marketing Mark Geeves said: "One Step, in addition to printing Color-Logic files on their Xerox Iridesse and UV offset presses, has eight internal designers ready to assist clients at the design stage. Color-Logic printers such as One Step understand that All Print Starts With Design, and when our technology is applied early in the process, the results are even more striking than when a conventional CMYK file is merely converted to use Color-Logic."

One Step Xerox Iridesse and UV offset presses permit execution of Color-Logic files either with silver ink and CMYK, or with white ink and CMYK on metallic substrate. The One Step Xerox Iridesse is available for short-run production or prototyping for the One Step offset presses. The One Step design group assists clients from design to finished
product and can create Color-Logic files suitable for either press platform. Located in downtown Davenport, Iowa, One Step offers full-service marketing programs to clients. Solutions include in-house digital and offset print, promotional items and premiums, complete web and graphic design, mail fulfillment, kitting, and warehousing. One Step creates cohesive brand programs with printed and digital assets. The company strategizes with clients to develop best-in-practice programs to precisely reach target audiences.

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