West Chester, Ohio, USA; February 2020— Graphic designers often have difficulty explaining the intricacies of metallic printing and reflective substrates to brand managers and agency personnel. To assist them, the Color-Logic website has been revised to make using mobile devices easier. The new site is loaded with video landing pages showing movies of printed samples produced by Color-Logic licensed printers and technology partners around the world. In addition, annotated examples enable viewers to compare the metallic designs produced using offset, digital, inkjet, latex, flexographic, cold foil, gravure, and screen printing.

Discussing the new Color-Logic website--www.color-logic.com--Color-Logic co-founder Mark Geeves said: "Graphic designers can see visuals created in just seconds or with one or two mouse clicks using the Color-Logic Design Suite for Adobe. In virtually every case, hours--and often days--of conventional design time would be required to achieve the same effects without Color-Logic. In addition, Color-Logic eliminates the trial and error necessary when using only Adobe tools. The Color-Logic focus is not to inhibit creativity, but to provide creatives with the tools yielding a predictable and reproducible outcome when adding metallic colors and embellishments to designs. In addition to hundreds of videos, visitors to the new Color-Logic website will find a listing of licensed Color-Logic printers worldwide--including the printing process they use."

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Color-Logic Expands Pattern-FX Library

West Chester, Ohio, USA; February 2020— The Color-Logic library of Pattern-FX embellishments has been expanded to 80 different designs, all of which are readily available to Color-Logic designers and licensed Color-Logic printers. Commenting on the expanded library, Color-Logic Director of Sales and Marketing Mark Geeves said: "Preparing complex, recurring patterns has traditionally required many hours of effort by graphic designers, but the Pattern-FX feature in the Color-Logic software suite makes the job effortless and trial-and-error free. Using Color-Logic Pattern-FX, even relatively unskilled designers and prepress operators can confidently execute complex designs and offer print customers an astounding array of pattern choices."

Geeves continued: "Color-Logic Pattern-FX can be used to create micro-emboss plates or intricate varnish layers, and can be combined to create print that truly outshines competition. All Color-Logic patterns come predefined as Metallic, Dimensional-FX, Watermark-FX, Watermark-FX Plus, Emboss, and Varnish. The ongoing focus at Color-Logic is to help the graphic designer make the most of the presses at licensed Color-Logic printers, minimizing waste and producing embellishments and metallic colors previously unseen. Color-Logic Pattern-FX provide predictable and reproducible results for print embellishment when working with licensed Color-Logic printers around the world."

To watch a video demonstration of the new Patterns available and how to create dynamic designs, please
click here


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Color-Logic Certifies Sooner Than Later

West Chester, Ohio, USA; January 2020— Color-Logic has certified Sooner Than Later--a digital printing, data processing, and mailing operation in Dublin, Ireland. Speaking about the certification, Color-Logic Co-Founder and Director of Sales and Marketing Mark Geeves said: "Sooner Than Later is the first Irish printer to take advantage of the Color-Logic/Xerox Iridesse combination to offer their customers special effects and metallic printing unlike that available elsewhere. With Color-Logic and their Xerox Iridesse press, Sooner Than Later can effortlessly produce striking mail pieces."

Sooner Than Later is owned and managed by two brothers--Andrew and Mark Finney--and employs 25 people in an around-the-clock operation producing high quality digital print and mailing solutions for an impressive array of clients. In addition to a new Xerox Iridesse press, Sooner Than Later operates a Xerox iGen and specializes in variable data printing. With the addition of Color-Logic software, the company can now produce variable data metallic special effects, further customizing their personalization offerings.


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Color-Logic Certifies Industrial Printer SP/Dow

West Chester, Ohio, USA; January 2020— Color-Logic has certified SP/Dow--a manufacturer of specialty printed products. Among many other devices, the company operates a Mark Andy digital press. Discussing the certification, Color-Logic Co-Founder and Director of Sales and Marketing Mark Geeves said: "SP/Dow is an unconventional printer using a wide variety of printing and printing-related processes to produce an amazing variety of industrial products. We are pleased that they recently selected Color-Logic as the latest addition to their vast arsenal of printing processes."

SP/Dow of Wilmington, MA, is an ISO 9001-2915 and ITAR registered custom manufacturer of membrane switches and switch assemblies, membrane keypads with embedded LEDs, rubber keypads and assemblies, EMI/RFI/ESD shielding, graphic overlays, and more. The company has received the Massachusetts Quality Award, a state award based on the Malcolm Baldrige National Quality Awards criteria. The company is privately owned by Walter T. Dow, CEO, who has served and guided the company since its inception in 1969. The company started in a 4000-square-foot space with four or five employees and has since grown to 75 on-site employees in a 36,000-square-foot facility with 34 presses, digital printing, wide format, roll label, thermoforming, laser cutting, and pick-and-place equipment. SP/Dow supplies products to manufacturers of medical equipment, appliances, fitness equipment, consumer products, laboratory and diagnostic equipment, military, and product solutions. By constantly embracing new technologies, SP/Dow has been a leader in industrial printing for 50 years.

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Latest Color-Logic Case Study Shows Importance of Metallics to Bass Printing

West Chester, Ohio, USA; January 2020—The latest Color-Logic case study--detailing the importance of metallics to Bass Printing of Fort Worth, Texas--shows how a retiree from Proctor & Gamble uses his branding and consumer packaging experience to leverage his commercial printing business. The case study is available by request from the company and may be downloaded from the Color-Logic website, www.color-logic.com. In the case study, Bass Printing owners Alrick and Paula Warner describe their deployment of Color-Logic software in their marketing efforts.

Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: "Al Warner valued Color-Logic when he worked at P&G--one of the largest brands in the world. Then, at Bass Printing--where he and Paula had invested after retiring--he knew Color-Logic software would differentiate their business as well as their customers' printed products."

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