Touch7 Neon Colour Guides

PaperSpecs PRO Members Briefed by Color-Logic on Fluorescents in Design

West Chester, Ohio, USA; April 2021— Color-Logic CoFounder and CTO, Richard Ainge, who also developed the Touch7 Neon process, recently briefed PRO Members of PaperSpecs on the power of the new fluorescent inks available on the latest digital presses. Said Ainge regarding the briefing: "Touch7 was developed five years ago for conventional and digital presses, but as more digital presses with fluorescent inks become available, graphic designers often find themselves unclear about the potential and the pitfalls of fluorescents. We provided the PaperSpecs PRO Members with an overview of color gamut expansion, the various print engines available, and the design software now on the market. OEM color guides available from press manufacturers were also described."

PaperSpecs Founder and CEO Sabine Lenz, commenting on the briefing, said: "PaperSpecs PRO members were entranced by the presentation, and suggested that material from the Color-Logic fluorescents briefing should be part of every design school curriculum." Said one audience participant: "I gained a significantly deeper understanding of the technical side of fluorescent design and how to enhance color intensity."

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UK Magazine Print Solutions Becomes Pink Solutions with Help From Color-Logic Touch7 and Xerox

West Chester, Ohio, USA; March 2021— When the editor of UK printing industry magazine Print Solutions decided to devote the March 2021 issue to the fluorescent and neon inks available in the latest digital print engines, the Xerox Iridesse press, with its pink fluorescent dry ink, was called upon to print the front and back covers of the magazine--dubbed Pink Solutions for just this issue. The magazine cover, in striking pink tones, was printed on the Xerox Iridesse by adding fluorescent pink to the cover image and using Color-Logic Touch7 software to create the print files. To ensure the magazine cover would emphasize the fluorescent pink components of the stock image selected, Touch7 software was used to add the pink into the front cover image without the need to create an elaborate mask. The back cover of the magazine was used to demonstrate the versatility of Xerox dry pink ink with the Touch7 system by adding pink into parts of the image and extending the color gamut of the file, with the dry pink ink printed atop the CMY inks to create incredible orange colors and gradations.

Discussing the use of Touch7 with the Xerox Iridesse, Richard Ainge, Color-Logic CTO and developer of Touch7, said: "Traditionally, adding fluorescent pink to an image would require the time-consuming task of making a mask. The more intricate the image, the more difficult that becomes. And even once the mask is available, adding pink to the image necessitates removing C, M, or Y colors to get the exact tonal effect desired. Even for an experienced Photoshop operator, these are not simple tasks. With just a few clicks of the mouse, however, Touch7 compensates for the addition of the pink and prepares the proper separations automatically."

Color-Logic Director of Sales and Marketing Mark Geeves, also commenting on the project, said: "In today's fast-turnaround print market, the time required to properly prepare images for print can easily spell the difference between profit and loss for the press owner. Touch7 takes the guesswork out of file preparation involving the fifth colors available on the latest equipment. Without Touch7, designing with fluorescent inks often becomes prohibitively expensive."

PinkSolutions

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