Color-Logic Partners to Feature Metallics at Autumn North American Shows

West Chester, Ohio, USA; August 2022—Print embellishment is difficult to explain. Even printers often grapple with the many print embellishment techniques and processes available. But now, brands, agencies, and graphic designers need to understand the value of print embellishments in the markets they serve. As a result, print trade shows, industry conferences, and user groups are reaching out to brands, agencies, and graphic designers—as well as the printers that serve them—offering the opportunity to see, touch, and even smell what print can offer, from conventional products to direct mail, signage, and packaging.

The need for ICC color management to get corporate colors right remains important, but with print embellishment the critical area now includes design as well as production. For this reason, Color-Logic partners with press and printer manufacturers, as well as those who offer paper, coatings, and post-press finishing equipment. These manufacturers show Color-Logic files at trade shows and conferences because Color-Logic would never be able to afford a booth of the size and complexity necessary to demonstrate all the possibilities of the Color-Logic process. At shows to be held later this year, Color-Logic capability will we demonstrated by a number of Color-Logic partners.

At
Americas Print Show 22 in Columbus, Ohio, 17-19 August 2022, Color-Logic partner DPS (Digital Print Solutions) will show Color-Logic metallics produced on the Ricoh Pro 7200 series press and Ricoh large-format UV inkjet printers. Also at the Columbus show, Screen will demonstrate Color-Logic capability on Screen presses.

At
Labelexpo Americas 2022 in Chicago, Illinois, 13-15 September 2022, Color-Logic partners exhibiting include HP Indigo, Domino, Mark Andy, Screen, and Xeikon. These partners will show metallic labels and related products to the label industry and consumer product companies utilizing metallics as a means of calling attention to products on the shelf.

Finally, at
Printing United Expo in Las Vegas, 19-21 October 2022, Color-Logic partners include Canon, FujiFilm, Heidelberg, Kelly Spicers, Ricoh, Skandacor, Screen, and swissQprint. This show will provide printers and sign makers the opportunity to see Color-Logic special effects produced using a wide variety of printing presses and on an amazing array of substrates.

Discussing the display of metallics and embellishments, Color-Logic Director of Sales and Marketing Mark Geeves said: "Color-Logic has become the standard solution for metallic printing, regardless of the printing process or substrate selected. Brands and corporate marketing personnel are specifying Color-Logic in more and more applications every day. The North American printing exhibitions this year offer myriad opportunities to learn just how simple, consistent, and reproducible metallics have become."

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Digital Press Manufacturers and their Buyers Rely on Color-Logic for Metallics

West Chester, Ohio, USA; August 2022—As printers around the world continue to add digital presses and printers to their stables of printing solutions, Color-Logic stands out as the odds-on choice for metallics. To date, more than 70 digital press and printer models using metallic and white inks or toners to print on paper--or white inks or toners to print on metallic substrate--have been certified by Color-Logic. Buyers of these machines can be confident their purchases can take complete advantage of all 924 Color-Logic metallic hues and all Color-Logic embellishments. Commenting on the Color-Logic certification program, Mark Geeves, Color-Logic Director of Sales and Marketing, said: "On the Color-Logic website we maintain a list of press and printer manufacturer partners that enables potential digital press and printer buyers to determine whether Color-Logic has certified the machine they may be considering. Digital press and printer manufacturers with Color-Logic-certified models include Agfa, Canon, Domino, Durst, EFI. Fujifilm, Gallus, HP Indigo, Heidelberg, Konica-Minolta, Mark Andy, Mimaki, Mutoh, Nilpeter, Roland DG, Ricoh, Screen, swissQprint, Xeikon, and Xerox. The fact that virtually every digital press and printer manufacturer choses to work with Color-Logic signals the wide-spread acceptance and need for Color-Logic software to enable successful metallic color communication and the creation of print embellishments."

Geeves continued: "Most certification processes in the print industry focus on quality, reproducibility, and repeatability--all very important to our process. Unlike other certifications, however, the Color-Logic certification is about the ability of the printer or press--based on the substrate, inks and coatings used, as well as press conditions--to produce metallic embellishments for the 924 Color-Logic metallic hues. We focus on how to differentiate print; our color charts and test form--consisting of three 12-inch by 18-inch sheets, or 10 feet of a web roll of paper--seek to demonstrate to brands, agencies, and printers what can be done at the design stage using the Color-Logic plug-ins and palettes for Adobe Creative Cloud. The world today is about differentiation and personalization. Our efforts with our press and printer manufacturer partners are focused on helping our printer customers achieve differentiation and personalization for their brand clients in significantly less time and with less pressroom waste than is possible without Color-Logic today."

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