Ricoh Europe Uses Touch7 Neon to Demonstrate Press Capability
12/04/22 09:23 Filed in: Ricoh | Ricoh Pro C7200 | Touch7 | Touch7 Photo Neon | Touch7 Neon Colour Guides
West Chester, Ohio, USA; April 2022—As part of a recent campaign to demonstrate how neon colors available on the Ricoh Pro 72xx series presses can be used, Ricoh conducted a marketing campaign to showcase the neon colors available with their presses. Part of the campaign involved providing printed neon embellishment samples to creatives, agencies, corporate marketers, and print service providers. The neon envelope used to hold the actual Ricoh printed samples utilized both Ricoh Touch7 color guides for vector colors and Touch7 images prepared using the Touch7 Photo plugin for Photoshop. Discussing the campaign, Mark Geeves, Director of Sales and Marketing for Color-Logic, the worldwide distributor of Touch7 software, said: "Ricoh Europe reached out to Touch7 to create an envelope design that would make their sample envelope stand out from other marketing pieces these businesses receive. The final result was an outstanding envelope that not only matched the samples inside, but dramatically demonstrated the capability of the Ricoh Touch7 Neon System."
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