Why is my metallic color different to the original process color?

Because you are adding a silver/grey color underneath it which is equivalent to about 20-30% black. This means that all metallic colors are slightly dirtier than the original CMYK color. The color hue will also change due to the interaction of how inks will trap (stick) on top of the metallic. This is why it is always important to use your Color-Logic color guide for selecting colors when you design your job.

TIP: The more colors and the greater the ink percentage printed over the metallic, the less the metallic will be able to show through. Think of each ink as a layer of fine silk cloth. One layer of silk can be seen through, but the more layers you stack up, the more opaque they become. This is the same with inks. All Color-Logic metallic colors take this into account.

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