We are often asked for references from our existing customers, when someone is looking at purchasing a new press bundled with Color-Logic. Normally printers are very secretive as they don’t wish for their competition to find out about their new investments, or as to how they keep creating amazing metallic prints. However, we have been very lucky that one of our premier printers, Intertype based in Australia, who became the first certified Color-Logic printer in the world for the Xerox Color 1000i Press, has granted us permission to share some of their thoughts…In Ian Bosler’s own words “standing out and getting noticed is fundamental to creating high performing marketing and sales communications” – Please read on for more insights…
How is the registration on the ColorPress using Color-Logic?
When "over printed" i.e. printed in one pass there are no registration issues however this limits creativity and doesn't allow access to the amazing new range of colours.
Under-printing requires two passes and you need to be careful with registration. The biggest area to focus on is the design which can hide or accentuate registration issues.
How does Intertype use Color-Logic meaning how is it sold to your customers?
We've found that customers nowadays struggle with designing for print let alone adding the complexity of designing with Color-Logic (a sad reflection of the skills of Australia's graphic designers). This has led to us creating a new service we call Collaborative Artwork http://www.intertype.com.au/finished-artwork-services/
This service is important to generating metallic clicks and has rapidly become a nice little earner outside of metallic printing as well.
What kind of value do your customers see in CMYK + Silver + Color-Logic prints versus CMYK prints?
Australian marketers aren't very sophisticated when it comes to measuring ROI of marketing campaigns so I don't have access to the value in terms of dollars however they love the special effects and the chance to stand out from the crowd
My customer would like to see same account growth meaning charging more for print based on the value they’re able to offer using the ColorPress and Color-Logic. Have you experienced growth with existing clients using the ColorPress and Color-Logic? Are you charging more to your customers because of the value Color-Logic brings to your clients?
We earn more from clients by providing collaborative artwork services. We charge $135 per hour and typically bill a minimum 2 hours per simple job and our biggest project to date run to over 20 hours.
Our customers don't see a "per click charge" as we bundle all our services into a combined per finished unit cost. We typically recover a surcharge of $0.50 to $1 per A4 page when we apply metallics.
Collaborative artwork and metallic printing capabilities has resulted in additional projects from existing clients as well as attracting new clients. so over all the exercise has been worthwhile financially
What kind of success has intertype experienced in selling and generating additional revenue with new customers using the ColorPress and Color-Logic?
We are getting a worthwhile return on investment and I expect that to grow as it's still early days in our market. We are only seeing "pioneers" and "early adopters" taking on metallics however I expect to see continued growth as more applications get visibility in the market
FINAL WORD… “I strongly suggest that you always bundle Color-Logic with the press. It does make designing much easier and opens up a great array of new and amazing colours”
Ian Bosler, CEO – Intertype, Australia