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Color-Logic Launched with Xerox Mexico at Expo Grafica

West Chester, Ohio, USA; March 2019—Xerox Mexico included the Color-Logic Process Metallic Color System in their #BeBrilliant launch at Expo Grafica last week in Mexico
City. Discussing the successful Expo Grafica event, Color-Logic Director of Sales and Marketing Mark Geeves said: "This was the first showing of Color-Logic at a major show in Mexico, and the software was received with acclaim. The combination of the Xerox Iridesse press, Xerox silver and white dry inks on metallic substrates, and Color-Logic design tools showed the audience the many new applications now available in the Mexican market. The Xerox Iridesse press and Color-Logic design tools, together create product differentiation, higher margins, significant savings of time and materials, and dramatically reduced time-to-market. "

Geeves continued: "At Color-Logic, we recognize that All Print Starts With Design. The Xerox Iridesse press opens up exciting new markets for Color-Logic, and we expect Xerox Mexico to be a great partner in educating and demonstrating how to bring value-added print to the Mexican market."

Color-Logic
develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, call +1-513-258-0047.

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