September 2019

Xerox EMEA to Distribute Color-Logic Process Metallic Color System with Xerox Iridesse Press

West Chester, Ohio, USA; September 2019—Effective immediately, the Color-Logic Process Metallic Color System will be sold by Xerox operating in EMEA as an option with the Xerox Iridesse™press--the only digital press that can print metallic gold, metallic silver, white, and clear dry inks, as well as conventional CMYK. Color-Logic is a commercially available color communication system providing 250 metallic colors when using CMYK with silver ink or CMYK with white ink on metallic substrate. Color-Logic also enables graphic designers to produce a broad variety of embellishments when using the Xerox Iridesse press. With the Color-Logic software, licensed Xerox EMEA printers can provide their internal designers--or outside designers, agencies, or corporate clients--with the tools, education, and training necessary to fully utilize the metallic capability of the Iridesse press.

"Unfortunately, graphic designers rarely receive formal training in metallics, but the Color-Logic software enables them to fully utilize the Xerox Iridesse to produce outstanding metallics," said Mark Geeves, Color-Logic Director of Sales and Marketing, discussing the distribution agreement. He continued: "The Color-Logic motto is
All Print Starts with Design, and our focus is to provide designers, agencies, prepress personnel, and brands with the necessary tools to fully utilize platforms like the Xerox Iridesse press. Used together, the Iridesse Press and the Color-Logic Design Suite (Adobe palettes and plugins) produce outstanding metallic special effects and embellishments."

About Xerox--In the era of intelligent work, we're not just thinking about the future, we're making it. Xerox Corporation is a technology leader focused on the intersection of digital and physical. We use automation and next-generation personalization to redefine productivity, drive growth and make the world more secure. Every day, our innovative technologies and intelligent work solutions--Powered by Xerox®--help people communicate and work better. Discover more at www.xerox.com and follow us on Twitter at @Xerox.

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Latest Color-Logic Case Study Shows Real Benefit for Graphic Designers

West Chester, Ohio, USA; September 2019—The latest Color-Logic case study--which details how Adoih Design of Green Bay, Wisconsin, utilizes the Color-Logic Process Metallic Color System software when preparing metallic image files--is available by request from the company and may be downloaded from the Color-Logic website. In the case study, Adoih Design principal Sara Hoida says: "I still have my X-Acto knife, but I'm not crazy about using it to make masks, particularly since I realized how Color-Logic enables me to execute the complex masks necessary for many metallic designs in seconds with just a mouse click or two."

Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: "Sara Hoida's experience is an excellent example of how Color-Logic benefits graphic designers, saving them untold hours of tedious work when producing the flawless masks required for metallic images. The Color-Logic Process Metallic Color System is now available from printers in 55 countries around the world."

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